West Virginia University, through a partnership with Gatlin Education Services, offers online career training services for adults who want to attain the skills needed for Search Engine specialists.
Computer Requirements
The following items are required for taking this course:
The following items are recommended for taking this course:
- A word processing package such as Microsoft Word or Works.
- A spreadsheet package such as Microsoft Excel or Works.
- A printer (if you want to print lessons rather than read PDF docs online).
Materials
This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. The following materials will be provided within this course:
- 32 Downloadable PDF Lessons (approximately 386 pages in total)
- 2 Downloadable PDF Worksheets
- 2 Excel Spreadsheets
- 20 Interactive Online Review Quizzes
- 20 Assignments
- 2 Interactive Online Exams
- 1 Offline Exam
- 2 Case Studies
- Extensive Internet-based Resources
- 12 Months Access to Online Classroom Area
- 12 Months Access to Online Quizzes and Final Exam
- 12 Months Access to Lesson Updates
- The Search Engine College Seal of Certification* for Display on a Web Site
- Search Engine College Certificate of Training* for Wall or Resume Display
*Students who want to receive industry-recognized Search Engine College Certification in Search Engine Optimization must make a 70% overall pass on their quizzes and final exam AND complete set assignments to the satisfaction of their tutor.
Background
The Search Engine Optimization training series has been developed in direct response to the skyrocketing growth of the search engine industry. No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. Search giants like Google, Yahoo, and AOL can’t fail to make money because everybody wants a bit of the search action.
Course Goal
The Search Engine Optimization series consists of the following 3 individual courses: Search Engine Optimization 101, Search Engine Optimization 201, and Web Site Copywriting 101.
Search Engine Optimization 101 will show the student step-by-step how to optimize their web site to obtain better search engine positioning on the world’s most popular search engines and directories for target keywords and phrases.
Search Engine Optimization 201 will take the student’s knowledge of SEO to the next level by teaching you how to further increase your site’s compatibility with search engines and how to optimize a web site that uses more complex design technologies such as dynamic content, Flash and tables.
Web Site Copywriting 101 will provide the student with an understanding of how to integrate your target search keywords into your site and design your web page copy so your site appeals to more visitors and encourages them to take the desired action you want them to take (e.g. purchase, sign-up or bookmark your site).
Course Objectives
After successful completion of this course, the student will be able to:
- Set up, monitor and maintain successful search engine optimization campaigns for your sites or your client’s sites on the world’s most popular search engines and directories.
- Make web sites search engine compatible and designed to attract visitors who are more likely to buy or sign up.
- Prepare for starting your own search engine optimization business or applying for a job as an SEO (search engine optimizer), SEM (search engine marketer).
Course Structure and Schedule
This is a non-credit course offered for 150 hours. The student can register at any time during the year. Cost is $1,395 per student. A certificate for course completion will be issued.
Prerequisite(s)
The following skills are required for taking this course:
- Keyboard Skills
- Search Engine Usage
- Internet Browser Usage
- E-mail Usage
The following skills are recommended for taking this course:
- Some HTML Knowledge
- Advanced Search Engine Usage
Overview/Subject Matter
- Search Engine Optimization 101
- Course Introduction
- Introduction to SEO
- Search Engine Basics
- SEO Requirements Gathering
- Keyword Research
- Title and META Tag Creation
- SEO Copywriting
- SEO Integration
- Search Engine and Directory Submission
- Search Engine Spam
- SEO Reporting and Conversions
- Search Engine Optimization 201
- Course Introduction
- Overview of SEO
- Site Architecture
- Text Content
- Dynamic Content
- Graphics
- Flash and Splash Pages
- Frames and Tables
- Link Popularity
- Pay for Performance
- Measuring SEO ROI
- Starting Your Own SEO Business
- Web Site Copywriting 101
- Course Introduction
- THE Most Important (and most overlooked) Aspect of Copywriting
- Discover What Copy Type Fits Your Target Audience Best
- Guess What? Men and Women Are Different!
- Writing to Please Everybody
- Headlines – The Beginning and the End
- Features vs. Benefits – Do You Really Know the Difference?
- Adding Emotions & Dreams and Tugging On Heartstrings
- The Power Points of Your Copy
- A.I.D.A. and the Buying Process
- Search Engine Optimization – Copy Is Crucial
- Final Thought
Registration
Register online through our secure server or fill out this form and fax or mail it to Extended Learning. You will be given class access by email within five working days. Call 1-800-2Learn2, or email WVUEnrich@mail.wvu.edu if you have any questions. Major credit cards and electronic checks are accepted.
Refund Policy
Any cancellation and refund request must be submitted in writing by the student to WVU Extended Learning. A $50 processing fee will be charged to the student for a cancellation requested before materials (books) are mailed to the student. If the student cancels within ten days after the materials are mailed to the student, then a $100 processing fee will be charged, provided the student returns the materials, within five days of the written request, in their original condition. If the materials are not returned within the specified period of time or are not in their original condition, then a $500 processing fee will be charged to the student. If the student cancels any time between eleven and thirty days after the materials ae mailed to the student, then a $300 processing fee will be charged, provided the student returns the materials, within 5 days of the written request, in their original condition. If the materials are not returned within the specified period of time or are not in their original condition, then a $500 processing fee will be charged to the student. No other refunds will be considered.
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